I’m pretty sure that by now you’ve heard of the Google update that will focus on the optimization of a site for mobile browsers. This is a major step towards making the web a friendlier place for mobile users and can have a massive impact on certain sites and how they present information to the user. Google has already come out as saying that the coming update will not affect a site’s ranking on a desktop web browser, but will make searches on mobile devices a whole lot easier to handle by giving users on these miniature devices preference for mobile-optimized sites. In order for you to retain your sites importance on the mobile platforms you are going to have to have some responsive web design focused on delivering for mobile audiences.
Mobile Website Users by the Numbers
Why would you want to optimize your site for mobile browsers anyway? It seems like a whole lot of effort for a minor return. I mean, realistically, how many users browse the internet on their mobile devices anyway? Whilst these thoughts might have been true at the turn of the 21st century, currently the amount of users on mobile devices outstrips the amount of users on non-mobile devices in some areas of the country. In 2013, it was estimated that mobile internet penetration into the market was at 73.4%. Considering that as much as 48% of users start their searches for information or products on a search engine, it’s clear that you should optimize your site as soon as possible to tap into the upcoming massive algorithm update. Mobile website design has never been more important.
What this Google Update means for Websites
Internet traffic, as we know it, doesn’t segregate between mobile traffic and desktop traffic. The numbers that your analytics reports deliver to you are unadulterated numbers that are collected from the day-to-day traffic that makes its way across your site. This update will see mobile traffic being considered on its own merit, especially since the world’s internet users no longer stick to one platform. Across the world in ever increasing numbers, users are branching out from a single platform and using multiple ways to access the internet, most of which are mobile-based architecture (in the form of smartphones or tablets). What this translates to is that traffic may be negatively affected if you don’t consider it prudent to invest in mobile-friendly web design.
The long and short of it is that this update is poised to change the very paradigm of the Internet. Not since Google’s Panda and Penguin updates have algorithm changes been so prevalent in the Internet’s discussion. Users know that this update will benefit them as far as user interface and interaction goes. It’s time for companies to step up to the plate and redesign their sites to fit in with this new, modern view of the Internet. Any business would be well advised to seek a professional company that knows intelligent and responsive web design to work on updating their website for mobile compatibility. The very future of your traffic may depend upon it.