Is Your Business Website Doing All of its Jobs?
Imagine for a moment that you had an employee – one making a pretty healthy salary – that was only handling a few of their most important duties. Suppose he or she came to work every day, but refused to do any tasks that weren’t the easiest or most fun. How long would it take you to have a serious talk with that person… and to eventually replace them?
If the answer seems obvious, then let us ask you a follow-up question:
Is your business website doing all of its jobs effectively?
Despite the fact that lots of businesses invest heavily in web presence, most websites aren’t nearly as effective as they could be when it comes to features and tools that help a company save or make money. That’s because most business owners and executives are happy to have a site that looks great, or maybe has a few extra features that help them collect email addresses and do other small tasks.
But, if you really want your money’s worth from a website, it should do a lot more.
Seven Tools to Increase ROI with Your Business Website
1. Lead generation and online ordering. First and foremost, your website should be helping you make more sales, either directly or by referring interested prospects to your sales team.
2. Advanced reporting. Want to know what kinds of topics are interesting your customers, where new buyers are coming from, or which products and subjects are hottest? Your website can give you that information.
3. Account maintenance and customer service. Why spend valuable employee hours on the phone when you could simply let your customers update their own information through a secure web portal?
4. Inventory tracking. Inventory and logistics can be important to keeping your business afloat, so why not take advantage of automated tools data collection tools that help you manage both?
5. Membership and event registration. If you have events to promote or groups for members to join, then you should definitely look into Internet-based tools that boost revenue and lighten your workload at the same time.
6. Appointment setting and client feedback. Whether you need to send technicians for repairs, account maintenance, or other reasons, you can manage schedules and more with interactive online maps.
7. Targeted marketing and customer segmentation. If you have different groups of your market to reach, or want to separate your best customers for specific offers, then targeted marketing through your website is the perfect answer.
Although the items on this list would be valuable to almost any business, the fact of the matter is that we could go on and on. That’s because the solutions we can put together are limited only by the customer’s needs. So, if you have something that you wish your business website was doing – or that it should be doing already – we can probably help you put the right tools and programming into place.
To find out more about custom web programming and web functionality with AO Design, contact a member of our team today.