5 Tips for Great Content Writing
Content is more important than ever to online marketing, but coming up with a great blog post, white paper, or social media update isn’t always easy. After all, inspiration isn’t always there when you need it, and great topics can be hard to find. The last thing you want to do, though, is post something bland to the internet. So, how do you deal with that marketing conundrum?
Exceptional Content Writing Starts with a Plan
One way around the problem is to create a content summary – a post or idea that rounds up some of the best ideas, factoids, images, etc., around a particular topic. For instance, a retailer might preview thoughts on “fall fashion styles,” or a health club could promote “the year’s best nutrition tips.”
The idea of a content roundup is to take what’s out there, show off some interesting facts or ideas that your customers might have missed, and give it all to them in a format that’s easy to scan and understand. If you want to do even more, giving readers more to think about and boosting your own online marketing results at the same time, here are five ways you can take the idea even further:
Improve Your Content Writing and Copywriting
Tip 1: Create an “at a glance” summary. If the topic you want to address is complex, with lots of long articles and studies, why not sum things up into a few points that are easy to view and understand?
Tip 2: Provide analysis on the content roundup. Data is everywhere, but that doesn’t mean it’s always easy to understand. As a topical expert, you can provide analysis or insight that others can’t.
Tip 3: Make the information actionable. In the same way, you could tell readers, customers, and followers what they should do with the information you’ve given them. Providing a few actionable tips at the end of your summary can be a huge help.
Tip 4: Add a more specific tint. Show your target audience how what they’re learning applies to them specifically. This could include advice for a specific area, industry, or demographic.
Tip 5: Bring the ideas up to date. Sometimes, studies, articles, and statistics go out of date. By giving your readers a current look at things, you can add value and show off your expertise at the same time.
Summarizing content can be a great way to give your readers and customers information they wouldn’t have found or understood on their own. For more great pieces of simple, effective marketing advice, contact our team today and set up a free consultation.